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UK area code

01690 area code — Betws-y-Coed

01690 is Ofcom’s Betws-y-Coed numbering area, in Conwy, Wales. 78 phone companies hold its 88 allocated number blocks. Its numbers are written like 01690 234 567. The nearest other codes are 01492 Colwyn Bay (23 km) and 01678 Bala (24 km).

More on the Betws-y-Coed dialling code →

01690 at a glance

Ofcom area name
Betws-y-Coed
Council area
Conwy
Country
Wales
Number format
01690 234 567 (4+6)
Local calls
Full number recommended
Current code since
1995 (previously 0690)
Allocated blocks
88 of 451 (20%) across 78 providers
Newest block
26 January 2026 (1 in the last 12 months)
Nearest codes
01492 Colwyn Bay (23 km), 01678 Bala (24 km), 01248 Bangor (Gwynedd) (27 km), 01766 Porthmadog (29 km)

Sources: Ofcom numbering data (weekly) and area-code list, Ofcom Numbering Plan, ONS geography.

Map of the 01690 Betws-y-Coed dialling area and the nearest other UK area codes
Shaded: the council area containing the code's main exchange town (Conwy). Ofcom doesn’t publish exchange boundaries, so this shows where the numbering area’s town is, not an exact outline. Boundaries: ONS (OGL); places: ONS Index of Place Names.

If a 01690 number called you

No clear pattern in reports for these numbers yet. If a call worried you:

  1. 1

    Call back on a number you trust

    If a caller says they're your bank, HMRC, a courier or a council, hang up and ring the organisation on the number from its website or your statement, never the number that called you. Caller ID can be faked.

  2. 2

    Forward it to 7726

    On a mobile, copy the caller's number from your recent calls and text it to 7726 (it spells SPAM). Scam texts can be forwarded to 7726 as they are. It's free, and your network uses the reports to investigate and block numbers.

    Ofcom: what to do about a scam call ↗

  3. 3

    Stop sales calls

    Register your landline and mobile free with the Telephone Preference Service (0345 070 0707). Legitimate UK marketers must check it; calls should drop within 28 days. It won't stop scammers.

    Telephone Preference Service ↗

  4. 4

    If you lost money or shared details

    Call your bank on the number on your card (or 159 to reach most UK banks safely), then report it to Report Fraud online or on 0300 123 2040. Report Fraud replaced Action Fraud on 4 December 2025 for England, Wales and Northern Ireland; in Scotland call Police Scotland on 101.

    159 (Stop Scams UK) ↗Report Fraud ↗

01690 history and number format

Number format: Numbers on 01690 use Ofcom's 4+6 format: the 5-digit code (including the leading 0) followed by a 6-digit local number — written like 01690 234 567.

Before 1995: 01690 took its current form at PhONEday on 16 April 1995, when a "1" was inserted into every UK geographic code — before that the area dialled 0690.

Local dialling: Traditionally not from another 01690 landline, but it now depends on your provider: Ofcom stopped requiring providers to offer local (code-free) dialling on 11 March 2022. Dialling 01690 first always works, and mobiles always need it.

Allocation record: the oldest number block still visible on 01690 was allocated on 15 July 1994, and the most recent on 26 January 2026. 1 block was allocated in the last 12 months — newly-activated ranges with no call history, which is worth knowing when an unfamiliar 01690 number rings (see the weekly numbering changelog for every new allocation.)

Phone companies holding 01690 numbers

Every Ofcom range holder with blocks on 01690, by allocated blocks. The holder is the company Ofcom allocated the block to; a number can since have been ported to another provider (see range holder vs current provider).

Range holderAllocatedAll blocksFirst blockLatest block
BT7715 July 19944 April 1995
Digital Space Group Limited2220 May 200815 March 2016
Digitech Solutions Global Limited2228 April 201022 June 2012
Fuse 2 Communications Ltd223 July 201722 January 2024
TalkTalk Communications Limited2220 January 201220 January 2012
(AQ) LIMITED1112 September 201212 September 2012
24 Seven Cloud Communications Ltd1117 January 202017 January 2020
8x8 Communications UK Limited1110 April 201210 April 2012
AQL Wholesale Ltd1127 December 200727 December 2007
Adepteo Limited116 December 20166 December 2016
Andrews & Arnold (Numbers) Ltd1130 March 200930 March 2009
Atomstream Limited1114 May 201014 May 2010
Barritel Limited1127 June 200727 June 2007
Belgacom International Carrier Services SA1120 August 202120 August 2021
Bicom Systems EURL111 March 20121 March 2012
CFL Communications Ltd1114 July 200914 July 2009
Colt Technology Services1128 October 201528 October 2015
Content Guru Limited1112 October 201212 October 2012
Convergence Group (wireless) Networks Limited1121 May 201921 May 2019
Dial 9 Communications Limited118 January 20208 January 2020
EVE CONNECT LTD1115 June 202215 June 2022
Flextel Limited1111 November 200511 November 2005
GCI Network Solutions Limited1120 December 202320 December 2023
Gamma Telecom Holdings Limited1124 May 200524 May 2005
Hello Telecom (UK) Limited1120 July 201220 July 2012
I.T Communications Limited1120 November 201520 November 2015
ICC Networks Ltd1116 April 201216 April 2012
ICUK Computing Services Limited115 June 20205 June 2020
INTELLIGENT EXCHANGES LIMITED1126 January 202626 January 2026
IOVOX Limited114 July 20124 July 2012

Showing the 30 largest of 78 holders.

All number blocks on 01690first 200 of 451, by prefix
PrefixStatusRange holder
+44 169000Protected—
+44 169001Protected—
+44 169002Protected—
+44 169003Protected—
+44 169004Protected—
+44 169005Protected—
+44 169006Protected—
+44 169007Protected—
+44 169008Protected—
+44 169009Protected—
+44 169010Protected—
+44 169011Protected—
+44 169012Protected—
+44 169013Protected—
+44 169014Protected—
+44 169015Protected—
+44 169016Protected—
+44 169017Protected—
+44 169018Protected—
+44 169019Protected—
+44 1690200Protected—
+44 1690201Protected—
+44 1690202Protected—
+44 1690203Protected—
+44 1690204Protected—
+44 1690205Protected—
+44 1690206Protected—
+44 1690207Protected—
+44 1690208AllocatedTalkTalk Communications Limited
+44 1690209AllocatedTalkTalk Communications Limited
+44 169021AllocatedNationwide Telephone Assistance Ltd
+44 169022AllocatedRedcentric Solutions Limited
+44 1690230Protected—
+44 1690231Protected—
+44 1690232Protected—
+44 1690233Protected—
+44 1690234Protected—
+44 1690235Protected—
+44 1690236Protected—
+44 1690237AllocatedDigital Space Group Limited
+44 1690238Protected—
+44 1690239Protected—
+44 169024AllocatedTelecom2 Limited
+44 169025AllocatedDigital Space Group Limited
+44 169026AllocatedNodemax Limited
+44 1690270AllocatedVoxbone SA
+44 1690271Protected—
+44 1690272Protected—
+44 1690273Protected—
+44 1690274Protected—
+44 1690275Protected—
+44 1690276Protected—
+44 1690277Protected—
+44 1690278Protected—
+44 1690279Protected—
+44 169028Protected—
+44 169029Protected—
+44 169030AllocatedBT
+44 1690310AllocatedLinear Telecoms Limited
+44 1690311AllocatedSimwood eSMS Limited
+44 1690312AllocatedBicom Systems EURL
+44 1690313Protected—
+44 1690314AllocatedInvoco Ltd
+44 1690315Allocated8x8 Communications UK Limited
+44 1690316AllocatedICC Networks Ltd
+44 1690317AllocatedHello Telecom (UK) Limited
+44 1690318AllocatedIOVOX Limited
+44 1690319AllocatedZiron Limited
+44 1690320Protected—
+44 1690321AllocatedNumber Services Ltd.
+44 1690322AllocatedAdepteo Limited
+44 1690323AllocatedI.T Communications Limited
+44 1690324AllocatedIP Voice Networks Ltd
+44 1690325AllocatedOrbtalk Limited
+44 1690326AllocatedSky UK Limited
+44 1690327AllocatedEVE CONNECT LTD
+44 1690328AllocatedZapappi Ltd
+44 1690329AllocatedFuse 2 Communications Ltd
+44 169033Protected—
+44 169034AllocatedMagrathea Telecommunications Limited
+44 169035AllocatedVodafone Ltd (C&W)
+44 169036AllocatedGamma Telecom Holdings Limited
+44 169037Protected—
+44 1690380Protected—
+44 1690381Protected—
+44 1690382Protected—
+44 1690383Protected—
+44 1690384Protected—
+44 1690385Protected—
+44 1690386Protected—
+44 1690387Protected—
+44 1690388Protected—
+44 1690389Protected—
+44 169039AllocatedFlextel Limited
+44 169040AllocatedServed Up Limited
+44 169041AllocatedSolutios Limited
+44 169042AllocatedMars Communications Limited
+44 169043Quarantined—
+44 169044AllocatedAndrews & Arnold (Numbers) Ltd
+44 169045Quarantined—
+44 169046AllocatedCFL Communications Ltd
+44 169047Protected—
+44 169048AllocatedNexus Telecommunications Limited
+44 1690490AllocatedDigitech Solutions Global Limited
+44 1690491AllocatedConvergence Group (wireless) Networks Limited
+44 1690492AllocatedVoiceHost Limited
+44 1690493AllocatedTelephone Box Limited
+44 1690494AllocatedTelappliant Limited
+44 1690495AllocatedWindsor Telecom Limited
+44 1690496AllocatedGCI Network Solutions Limited
+44 1690497Protected—
+44 1690498AllocatedAtomstream Limited
+44 1690499AllocatedSuretec Systems Ltd
+44 1690500AllocatedPhone Co-Op Numbering Limited
+44 1690501Protected—
+44 1690502AllocatedInvosys Limited
+44 1690503AllocatedNexbridge Communications Limited
+44 1690504AllocatedINTELLIGENT EXCHANGES LIMITED
+44 1690505AllocatedYayYay Limited
+44 1690506Protected—
+44 1690507AllocatedInet Telecoms Ltd (Voipfone)
+44 1690508AllocatedInternexus Networks Limited
+44 1690509Protected—
+44 1690510Protected—
+44 1690511AllocatedMinotaur Telecom Limited
+44 1690512AllocatedKalnet4U Ltd
+44 1690513AllocatedNuso Cloud UK Limited
+44 1690514AllocatedFuse 2 Communications Ltd
+44 1690515AllocatedContent Guru Limited
+44 1690516AllocatedColt Technology Services
+44 1690517AllocatedRedwood Technologies Ltd
+44 1690518Allocated24 Seven Cloud Communications Ltd
+44 1690519AllocatedXoverX Ltd
+44 1690520AllocatedDial 9 Communications Limited
+44 1690521Free—
+44 1690522AllocatedKCOM Group Ltd
+44 1690523Free—
+44 1690524Free—
+44 1690525AllocatedMi Telecom Limited
+44 1690526Free—
+44 1690527Free—
+44 1690528AllocatedBelgacom International Carrier Services SA
+44 1690529Free—
+44 1690530Free—
+44 1690531Free—
+44 1690532Free—
+44 1690533AllocatedICUK Computing Services Limited
+44 1690534AllocatedVOXYONDER NETWORK SERVICES UK LTD
+44 1690535AllocatedSiPalto Ltd
+44 1690536Free—
+44 1690537Free—
+44 1690538Free—
+44 1690539Free—
+44 1690540Protected—
+44 1690541Protected—
+44 1690542Protected—
+44 1690543Protected—
+44 1690544Protected—
+44 1690545Protected—
+44 1690546Protected—
+44 1690547Protected—
+44 1690548Protected—
+44 1690549Protected—
+44 1690550Protected—
+44 1690551Protected—
+44 1690552Protected—
+44 1690553Protected—
+44 1690554Protected—
+44 1690555Protected—
+44 1690556Protected—
+44 1690557Protected—
+44 1690558Protected—
+44 1690559Protected—
+44 1690560Protected—
+44 1690561Protected—
+44 1690562Protected—
+44 1690563Protected—
+44 1690564Protected—
+44 1690565Protected—
+44 1690566Protected—
+44 1690567Protected—
+44 1690568Protected—
+44 1690569Protected—
+44 1690570Protected—
+44 1690571Protected—
+44 1690572Protected—
+44 1690573Protected—
+44 1690574Protected—
+44 1690575Protected—
+44 1690576Protected—
+44 1690577Protected—
+44 1690578Protected—
+44 1690579Protected—
+44 1690580Protected—
+44 1690581Protected—
+44 1690582Protected—
+44 1690583Protected—
+44 1690584Protected—
+44 1690585Protected—
+44 1690586Protected—

FAQs about 01690

Where is area code 01690?

01690 is Ofcom's Betws-y-Coed numbering area, in Conwy, Wales. Its exchange town is in Conwy. From abroad, drop the 0 and dial +44 1690.

Do I need to dial 01690 for a local call?

Traditionally not from another 01690 landline, but it now depends on your provider: Ofcom stopped requiring providers to offer local (code-free) dialling on 11 March 2022. Dialling 01690 first always works, and mobiles always need it.

How are 01690 numbers written?

Numbers on 01690 use Ofcom's 4+6 format: the 5-digit code (including the leading 0) followed by a 6-digit local number — written like 01690 234 567. From abroad the leading zero is dropped: +44 1690 then the local number.

What was the 01690 area code before?

01690 took its current form at PhONEday on 16 April 1995, when a "1" was inserted into every UK geographic code — before that the area dialled 0690. Old signage or stationery showing 0690 refers to the same Betws-y-Coed numbers.

Which phone companies hold 01690 numbers?

Ofcom lists 78 providers with allocated blocks on 01690. The largest are BT with 7 of the 88 allocated blocks, Digital Space Group Limited with 2 of the 88 allocated blocks and Digitech Solutions Global Limited with 2 of the 88 allocated blocks. Numbers can be ported, so a number's current provider may differ from the block's holder.

Which area codes are next to 01690?

By distance between exchange towns, the nearest other codes are 01492 Colwyn Bay (23 km), 01678 Bala (24 km), 01248 Bangor (Gwynedd) (27 km) and 01766 Porthmadog (29 km).

How do I report a scam call from a 01690 number?

On a mobile, text the caller's number to 7726 (free). If you lost money or shared details, call your bank and report it to Report Fraud (0300 123 2040), which replaced Action Fraud in December 2025. Unwanted sales calls go to the ICO after registering with the Telephone Preference Service.